Pain Points in the Existing Website

During my analysis of the existing OvuPro website, I identified several critical pain points that were hindering the overall user experience. One of the most prominent issues was the redundant display of information across multiple web pages. This duplication not only confused users but also made the site feel disorganized and cluttered. Additionally, the website lacked a coherent structure, making it difficult for users to navigate and find the information they needed efficiently. This structural deficiency was further exacerbated by the absence of a logical flow, which left users feeling disoriented and unsure of where to go next. Addressing these pain points was essential for enhancing user satisfaction and ensuring a more intuitive and streamlined browsing experience.

Main Goals of the Redesign

The goal of the OvuPro website redesign was to address the critical pain points that were negatively impacting the user experience while also giving the site a visually appealing and modern aesthetic. First, I aimed to eliminate the redundancy of information across multiple pages, which had previously led to user confusion and a sense of disorganization. By streamlining the content and prioritizing clarity, I sought to create a more concise and user-friendly structure. Additionally, I focused on establishing a logical flow and intuitive navigation system to ensure users could easily find the information they needed without frustration. To further enhance the site’s value and engagement, I added new pages, including a blog and a video series section, which provided users with fresh, relevant content and resources in a more accessible format. Beyond functionality, I wanted to make the website not just practical but also beautiful—introducing a clean, polished design that reflects OvuPro's professionalism and resonates with its audience.

Final Output

Check out the final website design here: OvuPro Website